Free Screening Tool for Singles Everywhere

Elite Daily was kind enough to explain how Love Lab helps you receive more messages on any dating app. There is no doubt that its a great way to prove yourself to others. But what we're hoping you realize is that our product is even more useful when it comes to screening the people you meet, to be sure they are who they say they are, they look like their photos, they're not lying about their age and can pass a national criminal background check with ease.



Are They Verified?

When you meet someone on a dating app you can never be sure that they 1) look like their pictures, 2) are not lying about their age or identity, and 3) can pass a background check without getting (and usually having to give) personal information such as their last name, date of birth, phone number, etc.

Not with Love Lab. The most private thing to do is simply ask them to verify themselves on their own and to tell you their Love Lab ID.

You seem like a great girl and if I'm right I'm sure you can verify yourself on Love Lab with ease. Let me know your Love Lab ID. Mine is LOVELAB. You can find me there at I look forward to seeing you.

If you want to be a bit more nonchalant you can simply look them up based on their phone number. If  they haven't verified themselves already they'll get an anonymous notification that someone checked to see if they were verified. If you tell them you checked to see if they were verified and noticed they weren't, they would put two and two together and realize the source of the anonymous invite from us.

Nowhere to Lie or Hide

Its easy to connect with anyone on Love Lab who you've initially come into contact with outside of the app first. You can either look them up or they can find you and whoever conducts the search can initiate a chat request with the person they've discovered now on Love Lab.

That person who was discovered will receive a push notification and in-app notification to let them know a chat request is pending. There is no notice given to the requester once the request has been accepted. It is up to the requested to initiate the chat.

Not only can you send and receive text messages in real time, but you can also send a photo or take a video taken with the camera in the app that will disappear when the receiver has looked at it once. This will ultimately prove that what you see online is what you'd get in person.

Be Safe Instead of Sorry

54% of online daters say they've met someone in person who "seriously misrepresented themselves online". According to the FBI, in 2016 "romance scams and confidence fraud" became the number one source of cybercrime in the US. As far as we're concerned Love Lab is like a seatbelt for your Love Life. It isn't guaranteed to save your life, but it very well could. 

Free Online Dating Lie Detector

Dating is difficult enough without having to deal with liars online. In 2016, almost 15,000 complaints categorized as romance scams or confidence fraud were reported to the FBI's Internet Crime Complaint Center (nearly 2,500 more than the previous year), and the losses associated with those complaints exceeded $230 million. 

Love Lab is like a free lie detector for your love life. When you add a verified Love Lab link to your profiles on dating apps and websites you are trusted more easily. Use Love Lab to verify yourself everywhere you date. This is how.

I've downloaded the app, completed all my verifications and reached the highest level of trust. My Love Lab ID is LOVELAB. You could look me up in the app or on by my ID and see my fully verified profile. Or I could just share my verified Love Lab link, which is

The Love Lab verified profile page available online available by direct link or search by Love Lab ID.

The Love Lab verified profile page available online available by direct link or search by Love Lab ID.

Now I can verify myself on any dating app or website without having to jump through hoops or provide my personal information. 

You can also use Love Lab to be sure that what you see online is what you'll get in person. Insist that anyone you're going to meet in person has verified themselves by Love Lab too. Look someone up by their email or phone number and if they aren't verified they'll be anonymously asked to verify for free.

On any other background check app or website you need a first and last name, date of birth, phone number, etc., to check someone out. It's usually pretty pricey and you still have to prove its actually them. Why bother? Let Love Lab do the work for you.
Prove the name, age and photo of anyone you meet online and see if they pass a criminal background check for free. 

Over time we'll open up a fee based community of verified people and release other premium features but for now, Love Lab is completely free. Enjoy.

Why Men Need Love Lab

Men don't like to waste time. That's why it should be no surprise that online dating is overwhelmingly more popular among men versus women. In fact, last year a research firm GlobalWebIndex surveyed 32 countries, and found that 62% of dating app users worldwide are men. According to a PEW Research Center article published this year, 17% of US adult men and 14% of US adult women have tried online dating.

Why do you think its more appealing to men than women?

Six-in-ten (non-users) agree that online dating is more dangerous than other ways of meeting people.

The number one, absolute, most important criteria a woman has when it comes to dating online is trust. Period. The same PEW study above reports that,

Some 53% of women who have used online dating agree that it is more dangerous than other ways of meeting people, substantially higher than the 38% of male online daters who agree with this statement.

If you can make a woman you met online feel safe instead of sorry, your chances are much better that she'll meet sooner than later.  

That's why men need Love Lab.

This is how it works. Get verified by proving your email, social media, phone number, photo, age and identity quickly and easily. Then you can authorize an anonymous criminal background check for free! We'll display on your profile your level of trust. You decide whether or not you want to be searchable based on your email, phone number or a personalized Love Lab ID which can be changed to something simple and easy to remember in the Settings of the app.

After you've verified yourself you can use your Love Lab ID, email and/or phone number to link to your profile on our platform. If someone were to search for you in our app or on our website you would be discovered or notified based on your settings. With guest mode and the web based profiles on the people you want to prove yourself to don't even need to verify themselves to see that you've been verified already.

Don't Get Catfish'd

Once you find someone on Love Lab or they find you, with a tap of a button a request to chat can be sent. Then you have the ability to text message and send photos and videos that must be taken using the camera in the app, which will disappear after the receiver has looked at them once. 

That's right fellas. We solved this problem...for free. Get verified at


We're Relaunching and We're Verifying Everyone for Free

Online dating is amazing. Offline dating isn't bad either. You can meet the next love of your life on a dating app, in a bar, at a networking event, on Facebook, through a friend or like I did; on a bus. But if you've dated much at all, I'd be willing to bet you've had enough "Catfish", imposters, frauds, creeps and weirdos to last you a lifetime. 

The problem is you never really know who you're dating until you've taken a close look.

Not everyone we meet is worth our while. But its very time consuming and can be costly to research someone, Facebook, Google, LinkedIn and Instagram them, so you can somehow identify and even background check them if its that important to you. Most online criminal background checks cost at least $25 per person per check. They're limited in their scope and they may not even pertain to the actual individual you think it does. The process for proving someone is who they say they are, looks like their photos, isn't lying about their age and can pass a simple online criminal background check has been a painful one...until now. 



The new and improved Love Lab® will allow you to see if someone you meet is who they say they are, looks like their photo, isn't lying about their age, and can pass an online criminal background check for free. Its not perfect, but it beats the alternatives. 

Imagine this scenario. You meet someone online or in a bar. They seem cute. The conversation appears to be going well. They want to switch to text messaging so you can arrange a time to get together for a date. So they give you their phone number. You visit our website or open our iPhone or Android app and type it in to a search. If they've been verified you'll see to what extent and you can request to chat with them on our app by sending a Match Request. Now without them having your phone number, last name or any personally identifying information they can see that you've proved you're the person in your picture, you aren't lying about your age or identity, and presumably, you've passed an instant online criminal background check. Not enough? Trade disappearing photo and video messages to be sure that what you see is what you'll get. 

What's new?

  • We replaced Contact Codes with text message and email verification. Now you can pass Contact Proof by authenticating your mobile number and email address.
  • If you don't like the Love Lab ID we give you, now you can change it to something easier to remember. 
  • Decide if or how you want others to be able to look you up on Love Lab by changing your search settings.
  • If your background check returns any information we'll show you and only you the results. Save it. Share it. Do whatever you want. It's your information.
  • Want to spread the word and help us in authenticating dating? Anonymously invite anyone in your address book to prove themselves for free. 
  • Just checking to see if they've been verified? Use Guest Mode to look around. Invite others and search without having to verify yourself first.

If you want to help put an end to dating deception spread the word and tell everyone you know about Love Lab®.

Tinder Ditches Moments

Last month Tinder suddenly and subtly discontinued Moments. They also removed the “Last Active” feature that showed the last time a user was on the app. Wondering why?


Tinder was the first dating app to offer ephemeral messaging. For those of you who aren't hip to tech talk, "ephemeral" means Snapchat. People were able to post photos that only their matches were able to see. These photos couldn't be sent individually. They had to be shared with all of their matches at once. 

At first, I thought this had to be a move to prevent, or at least stymie some of the more explicit stuff (dick pics) that people would post. 

Life on Tinder became so perverse and so unsavory that it was single handedly credited for bringing about the "Dawn of the Dating Apocalypse" by Nancy Jo Sales in her infamous Vanity Fair article

There are countless Instagram accounts such as "Tinder Nightmares", "Tinder Fails" and "Tinder Creeps" dedicated to the travesties of Tinder. It appears that women experience a catharsis through sharing their horror stories.

It would seem that Tinder realized they could never escape the label of being the quintessential "hookup app" if they didn't do away with this feature. At the end of the day, if people wanted to sext each other they should feel free to do so. With the anonymity and exclusivity that Love Lab offers you can feel comfortable sending someone a photo or video of whatever you want, and if you or they send something you or they didn't want or ask to see just "unmatch" and you or they will never be able to reach the other again.

Last Active

As a matchmaker and coach I'm always helping my clients deal with the anxiety they experience when knowing that the person they're dating is "active" on dating sites. Tinder originally offered up this information just like its parent company, does to let users know when the person they matched up with, or may match up with, was last on the app. 

So why would Tinder remove "last active"? Two reasons. First, they realized that in order to increase usage and overall activity on the app they must find a way to encourage the users who are already seeing someone exclusively or already in a relationship to go on the app. To do that they had to hide their last activity to others. Secondly, other apps like Bumble (which was started by a disgruntled Tinder co-founder who happened to be the only female co-founder) suggest the most popular profiles on their app first and foremost. Most of these users aren't even active and people knew that, they would stop using an app. In a classic case of monkey see, monkey do, Tinder realized that its in their best interest to promote the most popular profiles regardless of when they were last active. 

No matter which app, site, or service you use to meet people if you want to be sure they are a real person, who looks like their photo, is not lying about their age and can pass a criminal background check use Love Lab. Its free.

Love Lab for Android is finally here

Hopefully, you’ve heard the good news by now: Love Lab just released the Android version of our app. 

Love Lab is not just another dating app. It's meant to complement every single dating site, service, app, and any other method of meeting someone that exists.

All users on Love Lab have a link that can be shared with anyone, anywhere, so you know your matches are who they say they are. How do we do this? Through our 5 levels of trust. Take our CEO, Steve Ward, for example. Here's how he "Leveled Up" to gain trust in his own app:

1 Social Proof (check!) Steve has connected his LL account to Facebook.

2 Photo Proof (check!) On his profile, you can see “Love Lab Photo Proof” badge that he earned by comparing his profile photo to an instant selfie. This prevents people from using photos that are too old, or look nothing like them, so you know they look just like their profile pic ;)

3 Contact Proof (check!) Steve added a friend (or a potential match) who can verify that he is the same person he says he is in his profile.

4 Identity Proof (check!) Steve knows himself very well. He was able to answer a few basic questions about himself that only he (or a close friend) would know the answers to. Good job Steve!

5 Background Proof (uh, about that…) Unfortunately, Steve has not achieved level 5. Want to know why? In his younger days Steve was quick the speed demon. Love Lab wants to protect you, so even a speeding ticket may not pass our background check - only squeaky clean backgrounds can earn our highest level of trust. If you’re anything like Steve and you fail the background check, we’ll store the results in the app for your eyes only. This way you can share your results when you meet your matches in person if this is something they were concerned about.

Well, now that you know all about Love Lab, let’s get started in the app! 

Master Matchmaker Steve Ward’s 5 tips for having a great date

The dating disaster is a shared experience in all dating. Almost all people have a story of a date-gone-wrong that they can look bad on and (hopefully) smile, grateful that they are no longer in the situation. Love Lab’s founder - and host & executive producer of VH1’s Tough Love - Steve Ward shares his tips on how to do your best to avoid dating disasters. 

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Ever been surprised by the person who showed up for an online date? If so, read this.

Over 53% of people who met someone online for a date believe that someone seriously misrepresented themselves in their profile. That means over half of the millions of dollars (and hours) we've spent on dinner and a movie (or just coffee if you're like me and want something low risk for the first date) was wasted on someone that deceived them.

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Valentine's Day by the Numbers

Valentine's Day spending is expected to reach $18.9 billion this year. With a "b".

$1.7 billion alone will be spent on candy (that sound? the collective whoosh of all of our New Year's resolutions going out the window).

What makes this holiday so special?

Maybe it's because Valentine's Day is somewhat of a test of a relationship. If you're just starting out, it's a time to test making the next move, or turning up the heat a little bit. If you're well into a relationship, it's a time to test taking the next step or getting more serious. And if you're happily married, it's a time to get creative and keep the spark alive.

Or could it be that the element of surprise is what makes us so giddy for this divisive 'holiday'? It provides us a prompt of sorts to go out on a limb, profess our love, and share our feelings. We anticipate something unexpected, romantic proposals, and flirty gestures. 

After all, men will spend an average of $150 on their sweetie, and 53% of women say they would break up with someone who doesn't get them anything at all.

Re-read that. More than half of women surveyed said they are willing to ditch a potential life mate (not just consider ditching, but actually will break up with someone) if they don't receive something that is made from chocolate and/or shaped like a heart.

Let's look at the rest of the numbers:

Over 61% of American admit to celebrating the holiday.

$13.19 Billion: Average annual Valentine’s Day spending. This year will reach $18.9 billion! That's alotta chocolate.

180 million: Number of Valentine’s Day cards exchanged annually. 85% of them are purchased by women.

196 million: Average number of roses produced for Valentine’s Day. 73% of them are bought by men.

14%: Percent of women who send themselves flowers on Valentine’s Day

$116.21: Amount the average consumer spends on Valentine’s Day

11,000: Average number of children conceived on Valentine’s day

And our favorite: Over 1 in 5 people surveyed will spend an average of $5.28 - totaling $703 million - on their pets. Fido, you'll always be there for me.

Thanks to Statistics Brain and the National Retail Federation for these #'s.

Are you part of the 53% who dumped their honey after receiving nada on Valentine's Day? Datefund with Love Lab and your first date could be on us! Click here to earn drinks, dinner or even a party with Steve Ward!

Welcome to Love Lab

I've been amazed by how much information technology has transformed the dating industry since I first joined my mom at Master Matchmakers® in 2003. MySpace had just come out the year before and Facebook was starting to take hold of college campuses nationwide. BBM (Blackberry Messenger) was all the rage in the corporate world and by the time the iPhone came around in 2007, the mobile revolution had begun. In 2008 Android is launched and in 2009 Twitter turned SMS into a worldwide phenomenon. By 2011 Snapchat had changed the game again bringing ephemeral messaging to the world. And by 2012 the industry was ripe for Tinder to upend the category of dating as a whole. 

In the middle of it all, my mom and I had not-so-quietly taken our matchmaking service nationwide. We built a coaching practice that spans from New Hampshire to Hawaii and produced six successful seasons of a series on VH1 called Tough Love. Along the way we incubated a little web based business of our own called Love Lab®. 

At first, Love Lab was just a way for our well-vetted members and clients to meet one another in a safe, secure, phony-free environment. But then Love Lab evolved into something bigger. My mom always said, "the one thing technology can't replace is personal service" - and I don't disagree, but it sure can make self-help a whole hell of a lot easier. We released a prototype of Love Lab for iPhone and Android in the Fall of 2013 and we learned a lot in the months ahead.

We took a step back and asked our members, what are you most concerned about when it comes to dating? And you answered! All of the big concerns & annoyances people have with other dating sites, we aimed to fix. Not comfortable having to video chat to see what they actually look like? Have them record a disappearing video message instead. This is Love Lab 2.0, and we're here to put trust back into dating.

Download it. Check it out. Any and all feedback is greatly appreciated. We hope you spread the love. Thank you for joining us in authenticating dating.

-Steve Ward, Founder CEO

The Top 5 Reasons Why People Cheat

I have many clients emotionally scarred from relationships that ended with infidelity, an affair, unfaithfulness, cheating, adultery or whatever you want to call it. Most of the time they struggle to understand why it happened, how it happened and whether or not it could have been avoided. Here are the top five reasons why men and women cheat.

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